When we on board a new client

When we on board a new client, it's essential we gather comprehensive information about your business, goals, and needs. Here's a step-by-step guide on how we could do it effectively:

1. Initial Consultation: Schedule a meeting or call to introduce our content writer, discuss your services, and understand their expectations.

2. Client Questionnaire: Provide a detailed questionnaire to gather key information, such as their industry, target audience, unique selling points, and current marketing strategies.

3. Business Overview: Ask about a brief overview of their business, including its history, mission, values, and long-term goals.

4. Target Audience: Inquire about their ideal customers – demographics, behaviors, pain points, and preferences.

5. Content Goals: Understand their content objectives. Are they aiming to educate, entertain, inspire, or promote specific products/services?

6. Competitor Analysis: Ask about their main competitors to gauge the competitive landscape and identify potential opportunities.

7. Branding Guidelines: Obtain branding materials, such as logos, color schemes, fonts, and any existing brand guidelines.

8. Existing Content: Study any previous content they've created, such as blog posts, social media updates, and marketing materials.

9. Content Preferences: Determine their preferred writing style, tone, and any specific content they want to prioritize.

10. Key Messages: Identify their core messages, value propositions, and any specific points they want to emphasize.

11. SEO Strategy: If applicable, discuss their search engine optimization (SEO) strategy and any targeted keywords.

12. Content Calendar: Collaborate on a content calendar to align this accessible in meta Facebook.

13. Communication Channels: Determine the clients point of contact for questions.

14. Measurement Metrics: Define how success will be measured – whether it's increased views , Engagement Rates, Sales , New Followers etc.

15. Expectations and Timeline: Set expectations regarding content turnaround times, and communication frequency.

By systematically gathering this information, we gain a thorough understanding of their business, allowing our content writer to tailor a content strategy to their clients unique needs. Effective communication during this onboarding phase set the foundation for a successful partnership.