How do we do it so cheap and well ?
25 interesting statistics about social media marketing:
Over 4.33 billion people worldwide are active social media users, which is more than half of the global population.
73% of marketers believe that social media marketing has been "somewhat effective" or "very effective" for their business.
91% of retail brands use at least two social media platforms for marketing purposes.
54% of users on social media use it to research products.
Video content gets 48% more views on social media than other types of content.
Facebook remains the most popular social media platform with 2.8 billion monthly active users.
Instagram's visual platform boasts 1.2 billion monthly active users, making it a valuable space for visual marketing.
500 million people use Instagram Stories daily, providing a prime avenue for short-term content.
Twitter has 330 million monthly active users, and around 500 million tweets are sent per day.
80% of social media time is spent on mobile devices.
Social media ad spending is projected to exceed $105 billion by 2023.
93% of social media advertisers use Facebook Ads regularly.
LinkedIn is the top social media platform for B2B marketers, with 79% of them using it for lead generation.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
The optimal length for a Facebook post is around 40 characters.
On Instagram, posts with at least one hashtag average 12.6% more engagement.
96% of users who discuss brands on social media do not follow those brands' profiles.
65% of people use social media to find engaging content.
Users aged 16 to 24 spend an average of 2 hours and 33 minutes per day on social media.
49% of users trust influencer recommendations for purchase decisions.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
92% of all user interactions on Instagram are related to shopping.
Pinterest reaches 83% of all women aged 25 to 54 in the US.
74% of people say they use Facebook for professional purposes.
These statistics emphasize the pervasive influence and immense potential of social media marketing in today's digital landscape.
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